Artisan

Type: app · Vendor: Artisan · Language: Web product · License: proprietary · Status: active · Status in practice: emerging

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Hosted AI SDR named Ava that prospects across 250M+ B2B contacts, runs continuous A/B-tested multi-channel sequences, handles replies and books meetings into rep calendars.

Description. Artisan sells Ava, an AI SDR positioned as an autonomous outbound prospecting worker. Ava enriches contacts from 22+ data sources, ranks them by intent signals, sends personalised email and social touches, queues call steps in a native dialer, runs many message variants in parallel and shifts traffic toward winners, then qualifies replies and books meetings with configurable escalation rules. Marketing copy is detailed; internal agent architecture, model provider, and tool framework are not published.

Agent loop shape. Hosted, continuously-running worker. Ava ingests CRM and contact-graph signals, prioritises prospects by intent, generates per-prospect copy across email and social, dispatches via the connected channels, listens for replies, qualifies and books meetings, and concurrently runs many message variants whose traffic share is rebalanced by outcome. Human reps are pulled in through customer-defined escalation rules. The vendor does not publish the underlying loop or tool framework.

Primary use cases

autonomous outbound SDR over email and social
signal-driven prospecting on a hosted contact graph
continuous A/B testing of message variants per campaign
reactivation of closed-lost and churned accounts

flowchart TD search[B2B contact graph 250M+] --> enrich[Enrichment 22+ sources] enrich --> prioritise[Intent ranking] prioritise --> ava[Ava worker] ava --> variants[Many message variants in parallel] variants --> send[Email + social touches] send --> dialer[Native dialer queue] send --> reply{Reply?} reply -->|yes| qualify[Qualify and handle objections] qualify --> book[Book meeting on rep calendar] qualify --> escalate{Escalation rule?} escalate -->|yes| human[Human rep] reply -->|no| measure[Outcome measurement] measure -.shift volume.-> variants

Key concepts

Ava (docs) — The single named AI SDR agent that runs prospecting, sequencing, replies and booking.
Multi-source enrichment (docs) — Per-prospect enrichment from 22+ data sources, ranked by intent.
Continuous A/B testing (docs) — Dozens of message variants per campaign with auto-rebalancing.
Escalation rules (docs) — Customer-defined trigger for handing a reply to a human rep.